Author: Zahra Hassan

With the Chinese New Year around the corner (starting January 29th, 2025), it’s a wonderful opportunity for E-commerce businesses to leverage their success using the data they have to strategically target their customers. It not only benefits the businesses to maximize their sales, it also allows the customers to have a personalized experience for a happy new year shopping spree.

So if you are running an E-commerce business and you are interested in selling CNY themed products, here’s how you can use your data to maximize sales in this season.

What can you derive from your data?

Let’s say we categorize your business data into 5 types, here’s what you can derive from your data:

1. Customer Data
2. Product Data
3. Website Data
4. Financial Data
5. Marketing Data

How to leverage your data to maximize sales this Chinese New Year?

Now let’s see how you can analyze the data under each category:

1. Customer Data:

• Segment your customers by demographics, age, purchase history and browsing behavior to recommend products they are most likely to buy during this season.
• Offer them personalized discounts for the relevant products to encourage purchase.

For example: Zodiac related products, traditional gift sets

• You can also set up marketing campaigns based on the customer segments to boost conversion rates.

• Also, it’s important to identify loyal customers by analyzing customer lifetime value, offering them special rewards and discounts to encourage repeat purchases.

For example: Offering early access to limited edition Chinese New Year themed products.

• And finally, don’t forget to analyze the reviews of your customers to understand their preferences and increase customer satisfaction.

2. Product Data:

• Look into your sales data from previous Chinese New Year seasons to see what were the best-selling products during this time, and what product categories were on high-demand.

For example: Red envelopes, New year gift bundles, etc.

• You can also analyze which deals or discount offers generated more sales in past Chinese New Year seasons.
• Identify the peak days during this season, so you can stock up inventory as needed without too much or too less stocking.

For example: Red envelopes getting sold out during weekends, and by keeping track of it, you can restock them as and when necessary.

3. Website Data:

• Monitor the traffic sources, browsing patterns, page views, bounce rates, and so on to analyze a visitor’s behavior, and to identify issues to resolve them timely.

For example: Navigation issues during high traffic periods, increase in cart abandonments.

• Use search analytics to identify keywords related to Chinese New Year items.

For example: Featuring ‘Chinese New Year Specials’ based on search patterns.

4. Financial Data:

• Use real-time data to analyze the performance of the deals you offer, and adjust them to stay competitive.

For example: When it’s closer to the new year, you can host irresistible offers like flash sales that’s hard to ignore.

• Keep track of your competitors pricing, so you can offer better deals to stay ahead. Make sure you identify the price points that maximize sales and profit margins as well.

• Monitor unusual patterns in transactions to identify fraudulent activities, and flag them for manual review.

For example: Multiple transactions within a short period of time from the same account.

5. Marketing Data:

• Use data from past marketing campaigns to understand the current trends like popular themes, products and hashtags related to Chinese New Year around this season.
• Analyze the comments, reviews and messages to understand the customer preferences, so you can address them proactively.
• Identify which marketing channels perform the best in your business, so you can strategically use those channels for maximum visibility.

For example: Facebook campaigns with discount codes perform best during CNY season.

From understanding your customers to identifying the marketing trends, your data holds the key to your business success.

If you are looking for data analytics services to streamline your large pool of data to make use of in this season, WBC Digital can help you provide a working strategy for your business by harnessing the power of your data.
Get in touch with us today, and we will deliver a custom solution for you.